Ben Woods is a seasoned User Experience (UX) strategist and digital transformation leader with over two decades of experience in creating user-centered designs that drive business impact. With a strong foundation in Visual Communication Design from Kent State University, Ben’s career spans graphic design, web development, and UX consulting for global enterprises. His work reflects a unique synthesis of artistic creativity and technical proficiency, underpinned by advanced academic credentials, including a Master of Science in Information Architecture and an Executive MBA from Case Western Reserve University.
Ben’s professional journey began with graphic and web design roles before he transitioned to impactful positions, including a 12-year tenure at Eaton Corporation. At Eaton, Ben established a usability lab, led international digital initiatives, and championed the integration of analytics into UX strategy. His efforts transformed Eaton’s digital presence into a cohesive, customer-focused platform, earning him accolades for innovative solutions and forward-thinking approaches to digital marketing.
In addition, Ben is a consultant known for leading transformative digital initiatives across industries. His expertise includes modular content strategies, user-centered design, and leveraging analytics to drive meaningful outcomes. Ben has played pivotal roles in projects such as developing an IoT dashboard for WabTec, to improve fuel efficiency, conducting user research with Leica BioSystems, leading distributed design and development teams for plumbing supplier, guiding LMS selection and leading implementation for Tarsus Medical Education, among many others. He excels in aligning user needs with business objectives, delivering scalable solutions that enhance user engagement. Renowned for his ability to manage cross-functional teams, Ben is committed to advancing UX best practices and fostering innovation in complex organizational environments.
In addition to his corporate achievements, Ben has contributed to advancing the UX field through public speaking, facilitating corporate training, teaching online boot camps, and as an instructor at Kent State University, where he has mentored students in UX design and information architecture.
A proponent of data-driven design, Ben emphasizes the importance of user research in aligning business goals with customer needs. His leadership in cross-functional teams and commitment to UX best practices continue to make him a trusted consultant and thought leader in the field. Known for his collaborative spirit and visionary mindset, Ben Woods is passionate about leveraging technology and design to enhance user experiences and drive organizational success.